Web Portals Are About Personalized Access. Modern portal platforms can play an important role in customer engagement, especially when they have been extended with new features such as content management systems or marketing automation. In order to realize the competitive advantages of portal platforms, companies are rethinking the value of these three strengths in today’s multi-touchpoint context of digital customer experience.
Examples of portals, particularly those that use a login experience, abound in most industries:
Patient Portals Government Portals Intranets/Extranets/Workplace Portals Knowledge Management Portals Student Portals Vendor Portals
Web Portals Are Transforming Into Digital Experience Platforms Portals represent an early paradigm shift for enterprises online, which was to build websites that were customer-centric, rather than business-centric. Ideally, a portal enables an enterprise to design sites and navigations that are based on the user’s needs, rather than an organizational structure that only makes sense internally.For a demonstration please call 087 355 5044 or email Andrew or Gerry (a) amgcs.ie
Established 2023